What is the 10:10 Campaign?
10:10 is an ambitious project to unite every sector of British society behind one simple idea: that by working together we can achieve a 10% cut in the UK's carbon emissions in 2010.
But why bother? Why bother jumping out of the way of a speeding car? Cutting 10% in one year is a bold target, but for most of us it's an achievable one, and is in line with what climate scientists say we need over the next 18 months. We now know that unless we act quickly to reduce our use of dirty fossil fuels, humanity will face substantial problems in the years to come: Widespread epidemics, rising sea levels, desertification of arable land, shortage of water and unpredictable political upheaval.
Politicians so far have failed to do what needs to be done, so it's time for people to step in and show that we're ready to defend our future and the future of generations to come. It's now or never for the climate.
By signing up to a 10% target we're not just supporting 10:10 - we're making it happen. In our homes, in our work places, our schools and our hospitals, our galleries and football clubs and universities, we'll be backing each other up as we take the first steps on the road to becoming a zero-carbon society.
It's easy to feel powerless in the face of a huge problem like climate change, but by uniting everyone behind immediate, effective and achievable action, 10:10 enables all of us to make a meaningful difference.
10:10 is the perfect opportunity to discover what's possible when we work together, and there is nowhere more together than Goodenough College. Let's get started. Thousands of individuals, organisations, businesses and universities have already joined. Come join us at the launch on the 20th of April and sign up and be a supporter for the 10:10 campaign.