Alumni, Donors and Supporters Policy

Last updated on 22 February 2021

Here at Goodenough College we are committed to protecting your personal information and being transparent about what information we hold, whether you are a Member, Alumni, fellow or donor. Goodenough College is a global community bringing together its past and present Members and supporters to further its aims and strengthen the lifelong community spirit all over the world.

We are proud of our Alumni, who continue to be part of the Goodenough Community even when they leave the College. Their ongoing support in various ways and ‘good word’ of the College is invaluable, as we continue to receive applications based on their references year after year.

Developing a better understanding of our community through their personal data allows us to maintain connections more efficiently.

The purpose of this notice is to give you a clear explanation about how Goodenough College and all of its subsidiaries comply with the data protection laws in the UK (General Data Protection Regulation), as well as how we collect and use the personal information you provide us and that we collect from any third parties.

All personal data is held and processed in accordance with the current data protection laws. This privacy policy is in addition to the College’s Data Protection Policy and applies specifically to information held about Alumni, donors and other supporters and organisations with links to the College. This policy describes how the Development and External Relations Office collects, manages and uses personal information collected about individuals on our database.

What information we collect

The data held and processed by the Development and External Relations Office may include:

  • Biographical information, including your name, title, gender, nationality and date of birth.
  • Contact details, including your address, email addresses and phone numbers
  • Education history from before and after your time at Goodenough.
  • Information about your time at the College (e.g. clubs, societies, hobbies and scholarships).
  • Employment details, including income, employment history, professional activities and other biographical details provided directly by you or available via public sources.
  • Partner/spouse, family and other relationships.
  • Relationships with other Alumni, supporters and friends.
  • Current interests, activities and affiliations.
  • Donation history and wealth assessment information.
  • Responses to fundraising appeals and proposals.
  • Gift Aid status, where applicable.
  • Appended information from publicly available sources and extracts from media stories (i.e. your business details, online articles and interviews).
  • The information you have publicly shared on social media, including, but not limited to services such as LinkedIn, Facebook, and Twitter.
  • Records of communications from, and interactions with the College and its service providers.
  • Attendance of events and meetings with Goodenough staff, including details of access and dietary requirements.
  • Communication preferences.

Please note that we do not collect or store:

  • Credit/debit card and bank details.
  • ‘Sensitive’ information, such as racial/ethnic origin, political beliefs, religious/similar beliefs, Trade Union membership; physical/mental health condition, sexual orientation/activities; commission or alleged commission of an offence and any proceedings such as a court sentence.

How we collect information about you

  • Information you give us personally. When you become a Member of the College you provide us your personal details. Once you leave the College we will retain your data indefinitely in support of your lifelong relationship with the College, or until you ask us to do otherwise. As a member of our Alumni, the Goodenough Online Alumni Community website will be available to you, where you can update, correct and have full control of your personal information by logging in at any time. We update our records when you inform us of any changes or when you contribute to the College financially or otherwise.
  • Information from our friends and supporters. We also hold records on non-alumni, friends of Goodenough, organisations linked to Goodenough, donors and potential donors.
  • Information from The Goodenough on Mecklenburgh Square, our 4 star hotel, which provides discount rates for Goodenough Alumni. The hotel provides information to us when Alumni are staying there so we can reconnect with you and welcome you back to The Square.
  • Information from our service providers. We may also use our service providers, who work on our behalf, to conduct research in finding your contact details to ensure accuracy and efficiency in our annual fundraising activities, such as our Giving Day or Telethon Campaigns.
  • Information from the London Goodenough Association of Canada (LGAC), our registered non-profit organisation which exists to support the Canadian Goodenough Alumni community.

Any personal data stored in our database is held on the College’s secure servers, with access restricted to authorised personnel only.

International transactions

  • As Goodenough College has a big international community, some donation transactions will be processed via secure international channels. At the moment there are tax efficient ways to donate for the tax payers in the US, Canada and Hong Kong. We would share details of donors with such organisations to effectively process the transactions. Please refer to our donations page for more information.

How we process your personal information

  • Under the General Data Protection Regulations 2018 (GDPR), the College will rely on legitimate interest as per GDPR Article 6(1)(f) for some of its processing of personal data. Legitimate interest is whereby the College assumes your interest in receiving communications, unless you tell us otherwise, due to your ongoing relationship with the Goodenough College community, under its Member & Alumni Programme. This includes communication by post or telephone. For email, we will rely on implied consent as per the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR) in that you have supplied your email address to us when joining the College, thereby joining the Goodenough Community.  We will communicate with you only in the ways that you choose. To ensure that our communications are relevant to you and your interests, we may segment our communications accordingly. Your data is used by us for a number of purposes, including:
  • Sending you publications (Goodenough News) and our e-newsletter (The Goods).
  • Conducting surveys.
  • Providing services, such as the Goodenough Online Alumni Community website.
  • Sending you fundraising proposals and appeals for donations.
  • Contacting you via telephone for via email for our digital fundraising campaigns or by telephone for an Annual Telephone Campaign.
  • Inviting you to College and Alumni events; such as the Annual Alumni Reception.
  • Promotion of other opportunities and services available to you (i.e. offers available through the Alumni network groups).
  • Wealth analysis and research in order to improve our understanding of our Alumni and supporters.
  • Internal record keeping and other administrative purposes.
  • For the purpose of fundraising and to help us better understand your interests, preferences and the type and level of donation you may be interested in giving, we may use additional information, such as measures of affluence and interest in charitable causes, where available from external sources. This allows us to make appropriate requests to our supporters and prospective supporters.


To strengthen the community ties, many of our alumni choose to donate to the College. We run an annual Telethon Campaign and contact our alumni via telephone to share their experiences and ask whether they would be willing to donate. Please refer to our donations page to see the full range of ways to donate.

We may run other fundraising campaigns throughout the year to raise money for the College and you will always have clear options to opt out.

We may publish your current name in our Alumni magazine or the website and the fact that you are a donor to Goodenough College only if you consent to this. You are given the option to remain anonymous.

Who we might share your data with

We may disclose your personal information in the following circumstances:

  • To other Goodenough subsidiaries, such as The Goodenough on Mecklenburgh Square and The Burn.
  • To our service providersThis would include our trusted partners that work with us in connection with our charitable purposes, such as organisations managing our telephone or email campaigns. This may include: technical service providers, such as services to send emails, mail, services for processing donations, companies to screen addresses to keep them up to date and companies to conduct wealth screening. We do comprehensive checks on these companies before we work with them, and put a contract in place that sets out our expectations and requirements; especially regarding how they manage the personal information they have collected or have access to. We are under a duty to disclose your personal information in order to comply with any legal obligation, or in order to enforce or apply our rights or to protect Goodenough College, for example in cases of suspected fraud or defamation.
  • We facilitate communication between individual Alumni, but in doing so we do not release personal contact details without prior permission.
  • We routinely share data with the London Goodenough Association of Canada (LGAC) on Alumni who have told us they are Canadian nationals or who are currently living in Canada. The LGAC uses this data to run an Alumni programme for Canadians and Canadian residents. It is a registered non-profit organisation that exists to support the Canadian Goodenough Alumni community. We have a data sharing agreement in place to ensure LGAC complies with UK data protection standards and this policy. It does not share this data with any other organisations.

We will never share, sell or swap your details with any other organisation for their own purposes. 

Vulnerable supporters

A vulnerable supporter is someone who finds it difficult to immediately make an informed decision about the choices offered to them, for example, a fundraising ask made via telephone.

Goodenough College is understanding and compassionate towards its supporters and will never exploit vulnerability. We will do everything we can in order to assist our supporters to make an informed decision about the support they choose to give to the College.

The College does not accept donations where it has a reason to believe that the donor may be experiencing vulnerable circumstances and accepting the donation would be ethically wrong and/or harmful to the donor.

Goodenough College does not identify vulnerable adults based on disability or age or any other social indicator, it deals with each donor on a case-by-case scenario.

Access to personal information

You have the right to formally request copies of the data the College holds about you at any time. This request is known as a Subject Access Request (SAR). You can make a subject access request verbally or in writing. If you make your request verbally, we recommend you follow it up in writing to provide a clear trail of correspondence. Please email us at for more information

Your preference

The College may communicate with you by post, telephone or email. We may from time to time also communicate with you by text or other electronic means as you have previously consented. You have a choice about whether you want to receive news and information about the College, and by which method. We will not contact you if you have indicated that you do not wish to be contacted.

You have the Right to Object and choose to Opt Out of your personal data being processed for marketing and fundraising purposes at any time. Please email us at to state your preferences.

How long personal data is held by Goodenough College

Goodenough College considers its relationship with Alumni and donors to be life-long. This means that we will maintain a record for you indefinitely. You may of course choose to no longer keep in touch and/or request that we delete your data. In which case we will only maintain your basic personal data, such as your constituent ID, name and education details to ensure your data is not used for future processing, i.e. inadvertently creating a new record in the future. We may also need to retain some financial records about you for statutory purposes (i.e. Gift Aid, anti-fraud and accounting matters).

Changes to this privacy policy and legal basis

We may update the terms and conditions at any time, so please do check it from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address you have provided us or by placing a prominent notice on our website. By continuing to use our website you will be deemed to have accepted such changes.

The legal basis for processing your personal data for the interdependent purposes set out above is that it is necessary for the pursuit of our legitimate interest to pursue life-long relationships and communication with our alumni and supporters. However, there is no statutory or contractual requirement for you to provide us with any personal data.

Your comments

We value your involvement, which allows us to progress and strengthen our community.

If you have any complaint or comment about the way we treat your personal data, please contact our Data Protection Officer on +44 (0)20 7520 1534.