Guy Parsons

Guy first joined Goodenough College as an Advisor to the Hotel business, and joined the Board in July 2022. He is also a Director of the Subsidiary Companies of Goodenough College.

Guy was appointed to the Board of Appreciate Group LPC as Independent Non-executive Director and Chairman-designate on 23 March 2022, becoming Non-executive Chairman on 1 April 2022. He became Executive Chair on 1 August 2022.

Guy has over 30 years’ experience in executive and non-executive roles.  Guy was formerly a director of Accor UK, responsible for sales, marketing and operations for the Novotel hotel chain. He has also held director positions at Whitbread Plc as Sales and Marketing Director for the hotel division and as Managing Director for TGI Fridays.

In 2004 he joined Travelodge, becoming Chief Executive in 2010. Between August 2015 and 2019, Guy was Chief Executive at easyHotel plc. Between 2013 and 2022 he was a Non-executive Director and the remuneration committee chair at Yorkshire Building Society. He is also Chair at online sofa retailer, Snug.